iLLLIVESBOOMER VALUES iLLLIVESREALIGNMENT STUDY
	The Boomer Values Realignment Study was conducted in an effort to measure the long-term psychological impact the economic downturn has had on people between ages 45 and 65 and how recent events affect their attitudes and spending habits, particularly in the resort and travel areas. This study does not attempt to forecast a recovery but measure the attitudes and values among this consumer segment in order to define a New Normal and identify those business areas that could provide the greatest growth opportunities. We sought to answer four core questions: 1. Has the Boomer been jolted enough by recent economic events that it has impacted their world view, values, attitudes and lifestyle? 2. If so, are these long lasting modifications that will impact consumer spending habits after an economic rebound? 3. How will these spending patterns affect the resort real estate and hotel industries? 4. If there is a New Normal, what is it and where are the business opportunities within these realigned values and emerging market niches? Civano Living collaborated with Ypartnership and American LIVES, thought-leaders in their respective fields of travel and leisure and housing, to conduct a comprehensive, statistically valid, national study.
Methodology	During the second week of September 2011 we launched a nationwide study to a random sample of Baby Boomers, between the ages of 45 to 65 with a minimum household income of $75,000. The sample was constructed by Survey Sampling International (SSI). Invitations were sent by SSI to log onto a website where the survey was taken. The survey took an average of 25 minutes and involved more than 350 items including lifestyle, attitudes and values questions; retirement, health and wellness, housing and leisure preferences; and, historical choices and travel patterns. There were 1,204 respondents, falling within the defined age and income parameters, who completed the survey. Ask for our EXECUTIVE REPORT that summarizes our findings and reflects the larger, more sweeping values positions that remained consistent throughout the survey population.