To answer some of these questions, and many others, American LIVES, Inc. mailed 2000 surveys to recent buyers of both new construction and resale homes priced between $100,000 and $500,000. Included in our sample were buyers from California, Georgia, Illinois, Arizona, Colorado, Florida, North Carolina, New Jersey, Nevada, Texas and Washington. We received a 25% response rate.

The complete report includes analysis, interpretation, and percentage tabulations for:

How Tech is Tech?

• What Home Buyer wants technology, what buyer doesn't, and why.
• Are their demographic profiles predictors to tekkie attitudes?
• What specific technology features in the home do buyers already have, and what do they want?

 Home Buyers in the Information Age: Active, Demanding, Discovering, Reluctant?

• Measuring computer and other equipment usage, Internet use and sophistication.
• How Buyers and Shoppers use the Internet to search for a home: who are they, how often do they look, where do they look, what is most important, what is most useful, what gets the most attention
• Community Intranets: who's heard of them, who hasn't. Who wants them, how much they want them, and why.

The Home Office Phenomenon: Much More than Just a Study

Who wants one. Why do they need it? What is its role in the household?

Looking Forward: Implications to Home Buying, Selling, Building, Designing, and Community Development

As usage of technological innovations expand more and more into the realm of our everyday lives, home builders, developers, and marketing professionals need to be educated about the emerging needs of consumers. This study provides the factual basis from which to do so.

This report is out of print, but you can obtain a copy for $45.00 by calling 831-659-0290 or emailing Alison Stevens.