iiiiiiiLIVES1999 Community Preferences
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiLIVESWhat the Buyers Really Want in Design, Features and Amenities
In the Fall of 1998 we fielded a study to revisit our 1994 Shopper and Homeowner study and our 1995 New Urbanism study to see if there had been any changes.

Because you purchased one of these two previous studies, and because we have received many calls from our previous buyers asking if we have updated the studies, we are letting you know that we have the follow-up report ready:

"Community Preferences: What the Buyers Really Want in
Design, Features and Amenities"

We were not content to just replicate the two studies. The likelihood of finding major differences in attitudes in such a short period of time seemed small, but we were willing to see if that had indeed happened. In order to yield a richer and more meaningful study, we devised a questionnaire and a mailing sample that explored further what community features buyers want and how they really feel about community design.

Some of the issues we studied are:
  • Have responses changed since we first sampled (1994 and 1995)?
  • Are there any differences between new construction and resale buyers?
  • Are there any differences between buyers in Master Planned Communities and buyers of homes not in planned communities?
  • Are there any differences in community preferences due to demographic differences (gender, age, presence of children, purchase price of home)?
  • What kinds of communities do buyers prefer?
    who prefers what kind of community?

Often, what buyers want is NOT what they get. One of the main reasons behind this is that they couldn't find what they wanted in their market. One of the goals of this study was not only to identify what buyers want and what kind of community would appeal to them, but also to highlight the gaps between what they want and what is currently available to them.

The report is divided into four major sections:

Community Features and Amenities
Community Design
Community Preferences
Future Trends

This report is out of print, but you can obtain a copy for $45.00 by calling 541-946-7907 or emailing Alison Stevens.


Other Reports Technology in the Home 2000
1996 Resort Market Report
Current Attitudes and Future Growth