iiiiiLIVESMANAGEMENT TEAM

Brooke H. Warrick
President

Brooke has been a leader in market research for over two decades. He is an expert in helping clients go beyond knowing just what consumers do. Instead, he explains why they do it.

By utilizing all aspects of market research and marketing strategies, ranging from product development to positioning, niche marketing, distribution, merchandising and advertising, he specializes in turning quantitative and qualitative data into richly insightful stories about how to reach and sell to different kinds of consumers.

Mr. Warrick is an international speaker on the impact of values and lifestyle trends on consumer behavior and offers informative seminars to businesses on recent developments in market research. In addition to conducting training sessions to guide businesses in implementing recommendations, he maintains contact with clients and is ready to update and assist them with their needs in an ever changing marketplace.

Before becoming President of American LIVES, he was the Director of Marketing for the VALS Program at Stanford Research Institute where he created the well-known video, "An American Portrait." He later authored "The Builder's Guide to Moveup Buyers", an incisive look at the present and future state of the home building industry and its consumers. Mr. Warrick earned an MS in Psychology from San Francisco State University.


Alison Stevens
Project Director

Alison is responsible for directing and organizing research projects at ALI, and has over 20 years of survey design and management experience. She assists and maintains contact with clients in all stages of project planning. Ms. Stevens excels at establishing and communicating, between the client and ALI, what the goals and scope of the research project will be.

Before joining in the founding of American LIVES, Ms. Stevens was a Cost Accountant for Hewlett-Packard and served as a consultant to several Bay Area companies. She has a B.S. in Business Administration and an MBA from Arizona State University.