FOCUS GROUPS
screened for homogeneity
* * *
DISCOVERY & REFINEMENT
product design
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TRADE-OFF GAME
without conjoint analysis
* * *
DISCOVERING CONSUMER EVALUATION CRITERIA
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TRADE-OFF GAME
with conjoint analysis
* * *
QUANTITATIVE CONSUMER EVALUATION CRITERIA
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SHOPPER / BUYER INTERVIEWS
* * *
MARKET UPDATE
quick feed back
|
PROFIT OPPORTUNITY INDEX
perceived value
* * *
FEATURE OPTIMIZATION
search for high margins
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MARKET SEGMENTATION
* * *
TARGET IDENTIFICATION
search for market niches
|
PRODUCT PROFILES
basic product design
price point
* * *
MARKET PROFILE
baseline data
|
SURVEY ANALYSES
cross tabulated
* * *
TACTICAL MARKET INFORMATION
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MARKET OPPORTUNITY ANALYSIS
* * *
STRATEGIC MARKET INFORMATION
|